We were approached by a team of a startup company called Crypto Bezel Staycation. They reached out to us since they needed help building their online presence, marketing and branding ahead of their app launching on iOS and Android.
They hired us to take care of the full branding for their project. They were interested in building anticipation for their product and wanted to have all the elements ready for their pre-launch marketing. We worked in conjunction with our client to understand their mission and vision for the years to come.
The application is centered around offering virtual experiences in the Metaverse. They were interested in building a landing page which would contain all the primary information regarding the project without giving away too much in terms of the functionality and launch phases. We got to work with our discovery by identifying the most important areas for our client and what they visualized their project to look like in the long-term. In our discovery, it is important for us to find out what the client’s priorities are so we can later understand how the design work will play a part in that. We understood that our client wanted an identity which expresses loudly that this project is a revolution in the world of Web 3 and a possible disruptor in the Real Estate, travel and entertainment sectors.
Our client wanted a style which was unique and therefore distinguished them from other similar applications in development or already launched. It was important for us to keep the identity concise throughout keeping in mind that the landing page and other online assets would serve as a gateway to the application. Users interested in the product were likely to find themselves on the landing page or social media pages before taking the act of downloading the application.
Development and Deployment
What we did is created an identity which truly expresses what the application and the company overall is about. We made sure to give the entire branding for this project a style that is young, fun and innovative just like the team behind the project.
Our method involved rendering sketches and mockups so our client can have a better understanding of the project’s creative direction. In addition to a full website design and development, we delivered animations, custom drawings and icons, social media templates as well as copywriting articles for their monthly blog post. This project is ongoing as the client would like for us to continue assisting them with their marketing efforts as they go through the customer onboarding phase of their project.
Build a branding identity and build an online presence for an innovative startup in the crypto space