Extravit is a cosmetic brand who approached us for a complete logo redesign and packaging. The client wanted their product to look modern and the packaging effortless, by changing the color palette and being open to our different moodboards. We decided to first approach the mark by mimicking textured hair. We created a continuous monoline loop like a curl writing out “ev”. When designing the package we decided to take a minimalist approach by using color blocks and simple compositions.
Redesign brand identity for a haircare company in need of a refresh