The VR Superstore

Introduction

We were approached by a client with a vision to create a store focused on Virtual Reality, Augmented Reality and 3D Printing. They had a clear idea of the concept, feel and experience they wanted visitors to have and wanted to build a platform which would incorporate the passion for these emerging technologies. Our client had a long term vision for their project and wanted to be one of the pioneers in this sector.

Discovery

We probed our client to better understand what they had in mind for the project. What we gathered was that the client would like to have the website be primarily a store but also a resource for education and opportunities in the business sector. We understood what our client wanted in terms of branding and aesthetic for the website. We wanted to create–not just a website– but a brand which would help propel the project to its true vision. We took a look at the current brands on the market on various online platforms to see how the project compares to those. By conducting market analysis we were able to build a strategy for our client to move to the definition stage of the project.

The online store is focused on providing services for both private customers as well as businesses, organizations and corporations. We wanted to create a platform that would let us capitalize on new, upcoming trends in the alternate reality realm. They recognized the urgency for them to stay ahead of the curve and be one of the first companies to bring these goods to market in a more accessible and affordable manner.

We wanted to bring a futuristic feel to the website to help convey how immediate this technological revolution is.We designed the website so that as soon as a potential user discovered it online, they would immediately understand what the website was about and what we were offering.

Define

We helped them by creating a branding kit that included logo design, custom graphics, and a color scheme that would help convey the futuristic feel they were going for. We chose a purple/turquoise color scheme since these colors are most commonly associated with the field of VR, AR and other immersive technologies. The color scheme and overall branding direction tied perfectly into the theme and inspiration our client was looking for.

When it came to the website design itself, we wanted to create something that was simple, easy to use and also attractive to business clients and we definitely achieved that with the end result. The website is modern and sleek, while still being easy to navigate and understand. We played around with different darker theme to the website to give it this exclusivity feel. It was important for the client to have a section where users can learn more about the technology our client is promoting. This is why we have also designed a series of e-book covers and an ebook landing page, which provides users with valuable information about these technologies.

Once of the challenges we experienced with this project was in regards to the products. The field of commercial Virtual Reality headsets is still relatively new so it was challenging to find suppliers that offered quality products coupled with fast shipping times. We worked closely with a manufacturer in the US to source the products and manage to get them shipped to our client’s customers in a timely manner. A common issue e-commerce websites face is the quality of their products as well as how quickly they can ship items. Our goal was to provide our client with the means to succeed and ensure that their customers would have a positive experience from beginning to end.

Development

As with most of our projects, we used a CRM in order to build the website which will hold all the primary information, media and payment processing. WordPress allows us to build custom applications for each client depending on their need. With that, we were able to develop the website according to the client’s suggestion and in line with the branding guide provided. The website’s top-level security allows for the utilization of payment processors and is able to securely store customer’s personal information.

We also built the server environment for this project both for the website and the company’s administration. The server on the website’s end was built to support important amounts of traffic as well as being able to host all the content. On the other end, we built the company a custom server application which allows them to communicate with their team, assign tasks, and organize

Deployment

The end result was a beautiful, modern website that perfectly conveyed our client’s vision  The client has received great feedback from both private customers and businesses, and they have even been able to get in touch with additional vendors to reinforce an already strong product inventory.

We are working continuously with the client by providing on-going maintenance and support for the website as well as assistance with their online marketing efforts. They were delivered social media templates, Facebook ad campaigns as well as a handful of landing page templates they can use in order to promote the different angles of their business.

The client is very happy with the end result and we are proud to have played a role in bringing their vision to life.

If you are interested in learning more about how we can help you with your web design, e-commerce or marketing needs, please contact us today. We would be happy to chat with you about your project and see how we can help you take your business to the next level!