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February 23, 2023

Pura Hotel

We designed a brand identity for Pura, a boutique hotel in Costa Rica. We created the logo and brand colors, and used that to inform web design, as well as creating applications for print, digital, and other promotional materials. These elements were then applied to the hotel’s website, social media accounts, advertising, and other marketing materials. The overall goal was to create a unified brand presence with a modern and inviting feel that would attract new visitors and enhance the customer experience.

 

Task

Branding identity, web design, logo design

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Branding, Web Design, Logo Design

We designed a comprehensive brand identity for Pura, a boutique hotel located in Costa Rica. We developed a unique and captivating logo that set the tone for the brand, as well as selecting a set of colors, shapes, and fonts to create a cohesive visual identity. These design elements were then applied to the hotel’s website, social media accounts, advertising, and other marketing materials to create a unified brand presence. We also created materials for print, digital, and other promotional applications that would capture the essence of the brand and appeal to any potential customers. Our overall goal was to create a modern and inviting feel that would attract new visitors to the hotel and enhance their experience during their stay.

As part of this comprehensive brand identity, we developed a strategy for maintaining the hotel’s website and social media that would keep the content fresh and relevant. This strategy included creating editorial calendars for blog posts, monthly email campaigns, regular updates to the website, and targeted social media outreach. We also built a brand message deck that would help any employee at the hotel or anyone representing the brand to quickly create engaging, on-brand content. Additionally, we compiled a library of original images and materials that could be used for future marketing materials. With these pieces in place, Pura was able to create a purposeful and unified brand identity that would draw visitors to the hotel, increase customer loyalty, and contribute to their overall success.

We worked closely with Pura to ensure that the brand identity we developed was consistently implemented across all channels. In order to track the success of the brand identity, we regularly monitored analytics from their website and social media accounts. This allowed us to evaluate how each marketing campaign was performing and make adjustments or changes if needed. We also ran focus groups to collect feedback from existing and potential customers to ensure that the brand identity was resonating with the target audience. After several rounds of refinement, we achieved our goal of crafting an impactful, unified brand identity for Pura that would continue to serve the hotel in its long-term growth goals.

 

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